Brand strategy
The argument your brand has to make, decided before anything is designed. One idea it will own, the reasoning behind your price, and the language it uses everywhere it appears. You leave with a ruling every pixel answers to.
THE ENGAGEMENT
One sequence.Every touchpoint.
Strategy decides what your brand has to make people believe.
Identity, website, AI systems and launch kit are built to make them believe it.
Six to eight weeks, start to launch.
From functional but forgettable to the brand everyone in the room assumes is the expensive one.
What's inside
Identity system
Logotype, marks, type system, color, and the rules that hold them together across every surface: print, screen, packaging, signage. Built so a stranger could apply it correctly without calling us.
Website
Beautiful is the minimum. This one converts. Structure, copy direction, motion, and the search and answer-engine groundwork that gets you found and quoted correctly.
AI systems
Two forms, and most engagements take both: systems that run inside your business (brand-trained agents, content engines, automations your team operates) and a brand system engineered so the AI tools you already use stay on-brand without supervision.
Launch kit
Files, guidelines, templates, and the logic behind every decision, packaged so the brand survives contact with everyone who touches it after us.
Areas of focus
- Founders and startups
- Consultants and advisors
- Coaches
- Finance and capital
- Real estate
- SaaS
Who this is for
This is for you if
- Your business is stronger than it looks, and the gap is costing you.
- Your visuals were fine at $500K and are embarrassing at $5M.
- You're losing deals to companies you know you're better than.
- Your referrals close and your website doesn't.
This isn't for you if
- It has to be your way, and collaboration means agreement.
- You want the comfortable conversation instead of the accurate one.
- You expect visuals to do the work the business hasn't done.
- You think the answer is a bigger logo.
Investment
Engagements begin at $13,499.
50% reserves your place in the calendar. The balance is billed across the engagement.
Font licenses, printing, hosting, photography, and copywriting beyond brand-voice foundations sit outside the fee. You get the full budget picture before anything is signed.
Proof
“If you just want a website, there are tons of places you can do it. But if you want thoughtful collaborators who take time and care to understand and embody your persona and vision, Vanja and Andjela are your people.”
Four minutes decides it.
Tell us what's broken. If it fits, you get a proposal and a start date.