Ghetto Country Brandmother.The brand strategist who hired a brand studio
Origin
Chris Do told her the brand needed a redesign. She came straight to us: no shortlist, no pitch, no three-agency bake-off. And she is not an easy client to satisfy: Phyllis Williams-Strawder is a certified brand strategist who teaches branding for a living. She had already built Brandma's House. She knew exactly how the work is supposed to go.
She hired us anyway. We have been working together ever since.
The move
We built a rebrand bold enough to carry a voice as distinct as hers (unapologetic, warm, sharp) across identity, website, and a series of published books. Every asset had to feel authored by someone who knows exactly what good branding is, because it would be judged by exactly that person, in public, forever.
The result
A brand strategist trusted us with her own brand, the single hardest endorsement to earn in this field, and one no amount of marketing can manufacture. The identity, site, and books are live; the books are selling on Amazon. Then the endorsement compounded: Redd Golf came to the studio on her referral. When the people who grade branding for a living become your clients, and start sending you theirs, that's the proof.
The deliverables
- Logo design
- Logo animation
- Brand development
- Creative direction
- Social media templates
- Book design
- Podcast cover design
- Cheatsheets design
- PDF downloadable design
- Website design
- Brand identity design
- Merch design
- Business cards
- Newsletters
“I cannot recommend The Shadow Legacy enough! Brandma's House would be a shack if not for them.
They tackled a complete overhaul of my visual identity, including designing my website, cheatsheets, and business cards. And I have to say, their work is exceptional. They have a remarkable talent for taking my ideas and transforming them into something stunning and impactful. Everything they produce for me is perfectly on-brand and capture the essence of my bourbon and cigar vibe.
Vanja, with his keen eye for detail, ensures everything is pixel-perfect. Andjela brings a playful energy, pushing boundaries and challenging perfection. Together, they produce work that is jaw-dropping.
They offer an incredible monthly service where I can send them the raw content for my playbooks and other resources… This service is a game-changer, saving me countless hours of trying to DIY on Canva or using copycat templates.
In short, The Shadow Legacy is a remarkable way to have a branded collaboration. They are talented and timely. If you're looking for designers to take your visuals to the next level, look no further than The Shadow Legacy!”
Original branding
Re-branding
What people are saying
