Eva Longoria Foundation.Eva Longoria Foundation.In collaboration with Sharq AgencyIn collaboration with Sharq AgencyIdentity and website, delivered from the shadowsIdentity and website, delivered from the shadows

The challengeThe challenge

A foundation backing Latina entrepreneurs and students needed a brand with institutional credibility and none of the visual clichés that nonprofit design falls into. The work reached us through Sharq, the agency we served as primary design team for years, which meant the studio's name would never appear on it.A foundation backing Latina entrepreneurs and students needed a brand with institutional credibility and none of the visual clichés that nonprofit design falls into. The work reached us through Sharq, the agency we served as primary design team for years, which meant the studio's name would never appear on it.

The moveThe move

Identity, website, and stationery built to make the foundation's programs legible and its ask credible: advocacy, awareness, and the founder's own letter given room to work as the emotional center.Identity, website, and stationery built to make the foundation's programs legible and its ask credible: advocacy, awareness, and the founder's own letter given room to work as the emotional center.

The resultThe result

A brand that ran for a national foundation with our hands on every asset and someone else's name on the invoice. That's most of what a decade of white-label work looks like.A brand that ran for a national foundation with our hands on every asset and someone else's name on the invoice. That's most of what a decade of white-label work looks like.

The deliverablesThe deliverables

• Logo design
• Brand identity
• Web design
• Corporate stationery